Q: Haifa, could you tell us more about your background and how INSTAGLAM came to life?
Haifa – I’ve had a passion for beauty and glamour from a very young age. Growing up, I was deeply inspired by the women around me—my grandmother, who was crowned Miss Lebanon in her youth and maintained her elegance until her last days, and my mother, a talented makeup artist and hairstylist. They taught me that a woman can take care of herself and her image at any age, anytime, and anywhere.

Over the years, I lived in the Levant, Saudi Arabia, Europe, and Canada. These experiences showed me that beauty is universal—women everywhere want to look and feel their best. I began my career in marketing for prestigious luxury brands like L’Oréal, Lancôme, Ralph Lauren, Giorgio Armani, and Helena Rubinstein. Later, while working with celebrities for leading Pan‑Arab magazines, I realized how challenging it was for them to access reliable beauty services on the go.

That was my turning point. I envisioned a service that would bring professional beauty experts directly to people, at home, at the office, or even while traveling. And so, INSTAGLAM was born: a beauty‑on‑demand platform that flips the traditional model of clients going to experts—now, the experts come to you.

Q: What are your goals for INSTAGLAM?
Haifa – Our goal is clear and ambitious: to become the leading player in the beauty and glamour industry, not just regionally but globally.

Q: What would you say is your biggest strength as a leader and as a company?
Haifa – Without a doubt, our reputation. INSTAGLAM has been in the market for over six years, and we’ve built trust by staying true to our core values:

✅ Secure
✅ User‑focused
✅ Committed to excellence

Q: What path did you take to achieve this success?
Haifa – Consistency has been key—delivering high‑quality services every time, nurturing partnerships with renowned brands, and collaborating with top players across the region.

Q: What inspired you to start INSTAGLAM?
Haifa – Passion. I’ve always believed that everyone deserves to look and feel great, regardless of age, circumstances, or budget. Together with my brother—my co‑founder—we saw a gap in the market and decided to act. We wanted to simplify and revolutionize beauty services, making them accessible to everyone, anywhere.

Q: What challenges have you faced as an entrepreneur?
Haifa – Like every startup, we’ve had our share of challenges:

Criticism and self‑doubt: It’s natural to question yourself along the way.
Wearing multiple hats: In the early days, the three of us handled everything ourselves.
Customer loyalty: In a competitive market, it’s a constant effort to attract and retain clients.
Hiring the right people: We needed team members who not only had the skills but also loved and understood our brand.

Q: If you had to describe yourself in one word, what would it be?
Haifa – Passionate. I’m inspired by everything around me and always ambitious to achieve more.

Q: What makes Mondays exciting for you?
Haifa – Every day at INSTAGLAM is different—we work with diverse partners and exciting projects. We’re passionate about what we do, so it never really feels like a job.

Q: What do you value most about your company culture and vision?
Haifa – That beauty is for everyone. We believe each person deserves to look and feel beautiful on their own terms—style, budget, and time included.

Q: Can you share a project that demanded creativity and innovation?
Haifa – Almost every project pushes us to be more creative. In our B2B division, we customize beauty experiences for brands like Hermès, Dior, Kiko Milano, and Urban Decay. Each collaboration challenges us to innovate and deliver unique solutions.

Q: What sets your strategies apart from competitors?
Haifa – We focus on convenience and inclusivity:

Services available from 7 AM to 11 PM
Beauty experts at home, office, or hotel
Cashless and secure transactions
Interactive experiences
A trusted travel companion, with services available across the GCC and major cities worldwide
Catering to all budgets, styles, and locations

Q: What values have helped you overcome roadblocks? Any memorable leadership moments?
Haifa – My mantra is: never take no for an answer. There’s always a way to add value. I follow my passion, keep learning, and lead by example—I’m always the first to arrive on set and the last to leave.

A proud milestone for me was when INSTAGLAM became associated with luxury giants like Dior, Louis Vuitton, Hermès, Vogue, and Harper’s Bazaar. Today, even celebrities personally request our services—proof that our efforts are paying off.

Q: Where do you see INSTAGLAM in the next two years?
Haifa – I see growth, innovation, and greater inclusion. We’re working toward becoming a worldwide leader in beauty and glamour, revolutionizing how people access professional services.

Q: How does your leadership benefit clients in a competitive world?
Haifa – By nurturing a culture of glamour and accessibility, we make high‑quality beauty services available to everyone while inspiring and being inspired by our clients.

Q: What services do you currently offer, and what’s coming up next?
Haifa – We provide on‑demand beauty services that meet international standards—everything from makeup and hairstyling to full beauty packages.

Upcoming initiatives:
✨ A special Eid beauty package at only AED 750 to help clients look and feel fabulous.
✨ A makeup workshop in June in collaboration with a leading brand—a day of learning and glamour.
✨ International expansion—we’re excited to bring INSTAGLAM to new countries.

Connect with Haifa Addas:
You can follow her journey and learn more about INSTAGLAM on LinkedIn, Instagram, Facebook, and YouTube.

INSTAGLAM is more than a beauty service—it’s a movement, a promise that beauty and confidence should be within everyone’s reach.